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Media Enquiries | Author Bios & Photos | Author Q & A | Marketing Collateral For The Book |

Media Enquiries

For all media enquiries, please contact our PR agent, Kathryn Price at Ruby Agency ( kathryn (at) rubyagency.com.au ) or complete the form below and we will come back to you as soon as possible. 

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Author Bios & Photos

Tim Lea

A Print Ready Version of the above photo (2 mb) is available here 


Short Bio (50 words): Tim is the CEO and founder of Veredictum.io a technology start-up using blockchain-based technologies to stop film and video piracy. He has an MBA, is a published author on corporate finance and is a regular speaker, writer and trainer on the strategic applications of the Blockchain.

Medium Bio (150 words) : Frustrated by a corporate career in finance, working with such names as GE Capital, HSBC, and Lloyds Bank, Tim took the entrepreneurial leap of faith and plunged deep into Web 1.0 in February 1995, setting up an internet cafe-bar & restaurant and a web design house, which he sold in 2001, prior to calling Australia his home. Here, he followed his passion for screenwriting, culminating in him writing, directing and co-producing an internationally award-winning feature film, 54 Days in 2014. When Tim went own the Blockchain Rabbit Hole for the first time in early 2015 he had that light bulb moment when he realised there was the chance to finally do something about film piracy and theft, leveraging this new and powerful technology. From here he set up Veredictum.io . Tim is a published author on corporate finance, and a regular speaker, writer and trainer on the strategic applications of the Blockchain.

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Author Q&A's  

Please find below the top questions asked by readers with answers below. Please do not hesitate to get in touch if you wish other questions answered

1. Why did you decide to write Down the Rabbit Hole?

When I first went Down the Blockchain Rabbit Hole in very early 2015, I had to work out what was going on - the painful way. Blockchain-based technology is complex and has been in the domain of the uber-geek. As a business person, it took me a long time to truly get to grips with it. I waded through technical video after technical video, podcast after podcast, and talked to people in the space – just trying to make sense of it all. The technology, once you understand it, is amazing and I thought – I wish there had been an easier way of doing this. Having already written two books and seven film scripts I thought – let’s make this technology accessible for even non-technical people to understand what is going on.

2. Why did you call the book Down the Rabbit Hole ?

When I first had my journey of discovery into the Blockchain back in early 2015, after some mild earlier flirtation with bitcoin in 2011, I kept hearing people say:
"Once you go Down The Blockchain Rabbit Hole you will never come back!"
At the time, I was skeptical! But as I made my journey this phrase resonated with me and it got me thinking about Alice in Wonderland. When Alice followed the White Rabbit Down The Rabbit Hole, she had no idea who or what she would face; from the Mad Hatter and the March Hare through to the Cheshire Cat and the Queen of Hearts. But Down The Rabbit Hole she found Wonderland, a new world full of riches and challenges that would change her life forever, making her look at her existing world in a completely different way… and so it was with my discovery of the blockchain. Once I saw this hidden wonderland of opportunity deep down beneath the surface the title became very obvious.
3. How Did You Balance Writing A Book And running a technology start-up?
Running a Tech start-up is hard work in its own right and so is writing a book. That said, the two work hand-in-hand. Because Veredictum.io is a blockchain start-up looking to reducing film and video theft, writing the book was an important part of our deeper research into the whole Blockchain space. As a business, we need to be aware of all the latest technological developments. By regularly researching the latest blockchain applications within other markets we can see what is happening elsewhere, and to see if the ideas or the technology are appropriate to our core clients. If so, we can create specifically designed solutions for our clients in the film and video space, leveraging these new ideas. In practical terms, however, it meant burning the candle at all ends.
My regular regime would be to write in my local café from 6.30am to 8.30 am every day and then go to work to work 12 - 14 hour days on the tech start-up. Then I would work 6 hour blocks on the book at the weekends. It meant my social life became challenged for a while – but now the hard yards have been done I can go out and party again!
4. How long did it take you to write the book?

From beginning to end the process of writing the book was about 15 months. It was made easier by the fact that I was regularly writing articles on the Blockchain prior to finalising my first draft. This meant I had already done extensive research as part of my process for writing articles on the blockchain.

5. Why did you decide to release the digital version of the book first?

The blockchain space is moving so quickly that if one is not careful the book can be out of date before it is finished. So I wanted to get it out digitally so we could get feedback from the market before releasing the paperback version. A paperback version, once released, is like the blockchain itself - a permanent record - and is much harder to change.

6. Do you think paperback books are dead?

This is one thing that has really surprised me. So many people have been asking when the paperback version of Down the Rabbit Hole is out. I thought this would just be baby boomers and more mature readers - the senior managers in corporates - that perhaps do not like dealing with digital products. Surprisingly, so many people, millennials as well as baby boomers still love reading paperbacks. So often people are saying they prefer the feel of paper in their hands. I think also for Australia, where I am based, paperbacks are easier to read at the beach, getting over our natural paranoia of tablets getting broken, stolen and not having to deal with sunlight glare.

7. When will the book be available in the bookshops?

The paperback version of the book will be available in bookshops from 31st March through our upcoming partnership with Ingram Spark, who will print and distribute our book world-wide. The digital version is currently available through Amazon’s Kindle Store with this extended to other digital platforms in line with the paperback launch.

8. Is there anything that you would like to say to your readers?

Just thank you for all your support, great reviews and your kind comments and feedback- its all really appreciated – and makes all those long hours seem so worthwhile!

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    Marketing Collateral For The Book